Work With Me About Free Resource Blog Contact Book a Call
Executive Coaching · Leadership & Wellbeing · Workshops · Keynote Speaking · APAC

Leadership starts
from within.

You're accomplished on paper. Inside, something needs to shift. That's where this work begins.

Leaders and entrepreneurs leave with clarity on what matters, confidence in their own voice, and performance that doesn't come at the cost of who they are.

Executive coaching, workshops, and keynote speaking across APAC, grounded in psychology and built for lasting change.

Coaching spots open monthly. Next intake: July 2026.

Alicia Yoon — Executive Coach Singapore
Alicia Yoon
Organisational Psychologist · Executive & Leadership Coach · Keynote Speaker
Executive Coaching  ·  Corporate Workshops  ·  Keynote Speaking
50,000+ Leaders Reached
150+ Organisations
Big 4 Consulting Background
Org Psych Psychology-Backed Practice
APAC APAC-Wide Reach
Trusted by leaders across Fortune 500 companies, MNCs and government in Singapore and APAC
Apple Avery Dennison Dell Technologies IHH Healthcare Omnicom Media Group Singtel Singapore Govt UOB
Work with me

Three ways to
work together

Executive coaching session
01
Executive & Leadership Coaching
For leaders navigating burnout, transitions, or a new chapter they're ready to own

For leaders ready to stop letting external validation drive their decisions and lead from their own conviction instead. For entrepreneurs who want to get clear on the unique value only they can offer.

Personalised, evidence-based coaching for leaders navigating growth, transitions, or moments where clarity and direction matter most. Grounded in psychology and focused on lasting change.

Example topics
Identity & Purpose
Leading From the Inside Out · Authentic Leadership
Mindset & Performance
Breaking the Approval Trap · From High Performer to High Impact
Transitions & Growth
Leading When You're Running on Empty · Redefining Success
Book a Discovery Call →
Corporate leadership workshop
02
Corporate Workshops & Training
For organisations & L&D teams

For organisations who know their people are capable of more, and want to build the conditions that make that possible.

Facilitated programmes on self-leadership, sustainable performance, and wellbeing delivered across APAC. Bespoke design available for your organisation's context and goals.

Sample topics
Self-Leadership & Performance
Leading When You're Running on Empty · Authentic Leadership
Leadership & Team Dynamics
Leading Multigenerational Teams · Psychological Safety in Practice
Women in Leadership
Breaking the Approval Trap · Ambition Without Apology
Wellbeing & Sustainability
Redefining Success · Burnout Prevention
Request the full catalogue →
Get in Touch →
Keynote speaking on stage
03
Keynote Speaking
For events & leadership summits

For events that want their audience to leave with something that stays with them past the coffee break.

Keynotes and panel facilitation on self-leadership, AI and the future of work, sustainable high performance, and leading multigenerational teams. Research-backed and built for APAC audiences.

Speaking themes

Topics are tailored to your audience and event. I speak across themes including self-leadership and sustainable performance, women in leadership and confidence, burnout and wellbeing, AI and the future of work, and leading through change and uncertainty.

Enquire About Speaking →
As a speaker and facilitator at TalentTech Asia Summit  ·  Leadership Development Women Conference  ·  Young Women's Leadership Connection  ·  IMU
Alicia Yoon — Executive Coach Singapore
About Alicia

Leadership starts
from within.

I'm an organisational psychologist, executive coach, and consultant who believes leadership starts from within.

I work with leaders and organisations who are accomplished on paper, but know something needs to shift. Maybe it's a transition. Maybe it's burnout. Maybe it's the quiet feeling that you've been building someone else's version of success.

I know that feeling well. I spent years being the person who said yes to everything, moved through life on autopilot, and smiled through an exhaustion I didn't have language for. Unpacking that changed how I work, and who I want to work with.

I'm particularly passionate about working with women. Not just because of the glass ceilings and the entrepreneurship stereotypes, though those are real. But because when those external barriers meet the internal ones, the people pleasing, the perfectionism, the playing small, it becomes a very specific kind of stuck. One I recognise. One I've worked through myself.

"The leaders I work with are already accomplished. What they're looking for is clarity on what's next, and the confidence to pursue it on their own terms."

My work spans consulting, training and coaching, and I've had the opportunity to lead teams while doing it. Across Fortune 500 MNCs, SMEs and government in APAC, I've partnered with CXOs and senior leaders on AI readiness, workforce strategy, organisational change and leadership capability. The strategic questions are always, at their core, human ones.

I care about creating spaces where people feel heard, challenged, and ready to move.

The goal is always the same: that you leave knowing what to do next, and trusting yourself enough to do it.

MSc Organisational Psychology · Manchester Business School
BSc Psychology, First Class Honours · King's College London
Organisational Development Practitioner · AIHR
ICF-Accredited Coach Training
Certified Mental Health First Aid® (MHFA®) Instructor
Business Chemistry® Certified Facilitator
Psychometrics, Occupational Ability & Personality · British Psychological Society (BPS)
Design Thinking for Innovation · University of Virginia, Darden School of Business
What people say

Real leaders.
Real change.

Leaders describe leaving with more clarity, stronger conviction, and the confidence to act.

Speaking & Panels "

Both times I encountered Alicia, on a panel and one-on-one, I was genuinely moved by her passion and presence. She has a gentle yet powerful way of helping you reflect on what's next, whether it's personal growth or creating impact through your work.

Agile Delivery Leader · Banking, Insurance & Telecom
1:1 Coaching "

I can trace several of my most meaningful breakthroughs back to our conversations. Alicia's coaching style is calm, unforced, and deeply intuitive, yet always leading to powerful insight and clear action. One of the most transformative experiences in my personal and professional growth.

Growth Leader · Ex-Capital One & Citi · Entrepreneur
Facilitation & Events "

Alicia moderated our roundtable with remarkable skill, engaging speakers and audience alike, balancing the room, and creating an atmosphere that made the session both impactful and genuinely enjoyable. I would highly recommend her as a panel moderator and facilitator.

E-Commerce Leader · Ex-Consultant · Entrepreneur
Free resource

Start here.
It's free.

The Self-Leadership Reflection Guide is a self-guided experience built for high-performing leaders who have never given themselves space to answer the questions that actually matter.

If two or more questions land, it's worth a conversation.

Free Reflection Guide

The Self-Leadership
Reflection Guide

A reflection guide for senior leaders and women entrepreneurs. Five questions that high-performing leaders rarely give themselves permission to sit with.

Download Free Guide →

No sign-up required. Instant access.

Let's talk

Take the first
step today.

Whether you're a senior leader navigating what's next, an organisation investing in your people, or looking for your next speaker, every conversation starts the same way.

Book a Free Discovery Call Corporate & Speaking Enquiries