Work With Me About Contact Book a Call
Leadership Coaching · Workshops · Speaking · Singapore & APAC

High performance
without losing
yourself in it.

For senior leaders and women entrepreneurs ready to lead on their own terms. Coaching, workshops, and speaking that build the inner foundation for what comes next.

Alicia Yoon
Organisational Psychologist · Coach · Speaker
50,000+ Leaders Reached
150+ Organisations
Big 4 Consulting Background
KCL · MBS Academic Credentials
APAC English · Mandarin · Malay
Leaders from these organisations have been part of this work
Apple Avery Dennison Dell Technologies IHH Healthcare Omnicom Media Group Singtel Singapore Whole of Government UOB
Work with me

3 ways to
work together

About Alicia

Leadership starts
from within.

I'm an organisational psychologist, consultant, and coach who believes leadership starts from within.

I work with senior leaders and women entrepreneurs who are accomplished on paper, but know something needs to shift. Maybe it's a transition, maybe it's burnout, maybe it's the quiet feeling that you've been building someone else's version of success.

I know that feeling well. I spent years being the person who said yes to everything, moved through life on autopilot, and smiled through an exhaustion I didn't have language for. Unpacking that changed how I work, and who I want to work with.

I'm particularly passionate about working with women. Not just because of the glass ceilings and the entrepreneurship stereotypes, though those are real. But because when those external barriers meet the internal ones, the people pleasing, the perfectionism, the playing small, it becomes a very specific kind of stuck. One I recognise. One I've worked through myself.

"The leaders I work with are already accomplished. What they're looking for is clarity on what's next, and the confidence to pursue it on their own terms."

My work spans consulting, training and coaching, and I've had the opportunity to lead teams while doing it. Across Fortune 500 MNCs, SMEs and government in APAC, I've partnered with CXOs and senior leaders on AI readiness, workforce strategy, organisational change and leadership capability. The strategic questions are always, at their core, human ones.

I care about creating spaces where people feel seen, challenged and supported to grow.

MSc Organisational Psychology · Manchester Business School
BSc Psychology, First Class Honours · King's College London
BSc Organisational Development, AIHR
Certified Mental Health First Aid® (MHFA®) Instructor
Business Chemistry® Certified Facilitator
Psychometrics, Occupational Ability & Personality · British Psychological Society (BPS)
What people say

Real leaders.
Real change.

"

Both times I encountered Alicia, on a panel and one-on-one, I was genuinely moved by her passion and presence. She has a gentle yet powerful way of helping you reflect on what's next, whether it's personal growth or creating impact through your work.

Agile Delivery Leader · Banking, Insurance & Telecom
"

I can trace several of my most meaningful breakthroughs back to our conversations. Alicia's coaching style is calm, unforced, and deeply intuitive, yet always leading to powerful insight and clear action. One of the most transformative experiences in my personal and professional growth.

Growth Leader · Ex-Capital One & Citi · Entrepreneur
"

Alicia moderated our roundtable with remarkable skill, engaging speakers and audience alike, balancing the room, and creating an atmosphere that made the session both impactful and genuinely enjoyable. I would highly recommend her as a panel moderator and facilitator.

E-Commerce Leader · Ex-Consultant · Entrepreneur
Let's talk

Ready to work
together?

Whether you're a senior leader navigating what's next, an organisation investing in your people, or an event looking for a speaker who goes beneath the surface, every conversation starts the same way. A free, no-pressure 30-minute call.

Book a Free Discovery Call or reach out directly